Small Fish UX Consulting & Graphic Design

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Workshops and Wireframing

Re-imagine your business for the online space

Wireframing

In order to quickly develop the structure of the site in fast cheap iterations a range of wireframes were developed. These work well as discussion points early in the process to create consensus and discussion between stakeholders and allowed us to brief suppliers like developers and photographers early to and get accurate costings.

Focusing the user on the outcome of a project (by using lots of visual material), reducing choice (by grouping
products in kits), and keeping the website journeys as short as possible, inexperienced crafters could quickly visualise and get excited about craft projects. The result - greater simplicity lead to larger individual sales, shorter customer buy journeys and better product / delivery cost ratios for the business.


Like to see some more of my work or chat about how design can make your business better?


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