Client
Vodacom e-School
Tools
Interviews, low fidelity mock-ups, card sort
The Challenge
When designing the home page for the Vodacom e-School we weren't sure which of the key features of the app would most motivate our user to register.
The Process
8 users, who fell within our target market, were recruited and an informal test environment set up in a community center in their home town, Orange Farm, Johannesburg, South Africa.
We used a pre-test questionnaire to screen the users that had been recruited to ensure they fell within our target market.
An A/B test of two designs was conducted where questions were asked using a test protocol. Additional ad hoc probing was done when interesting feedback was received. Observations and results were recorded by a scribe while one UX tester ran the tests.
Finally each user was asked to rank features of the platform in order of desirability by using a card sort.
