Small Fish UX Consulting & Graphic Design

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Information Architecture


Client
The Commission for Conciliation, Mediation and Arbitration (CCMA) and Business Unity South Africa(BUSA)


The Challenge
1. The CCMA and BUSA wanted to reduce load on their call centers from employers seeking information on how to deal with various human resource issues in their business.


2. There was a lot of information provided by the client which would make any site design very text heavy and therefore potentially difficult for a user to find the information they were looking for.


3. Employers often saw The CCMA unapproachable and pro-employee in disputes. The CCMA wanted to correct this perception and show business a less biased and more positive and helpful face.

To counteract the negative perceptions that employers have of the CCMA and to create a sense that the CCMA was credible, serious, approachable and trustworthy mastheads showing strong, successful business leaders and positive aspirational messages were featured on key pages.


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